HomeMy Public PortalAbout2016-01-07_COW_Public Agenda PackageMUNICIPALITY OF THE DISTRICT OF CHESTER
COMMITTEE OF THE WHOLE
Thursday, January 7, 2016 - 8:45 a.m.
AGENDA
1. MEETING CALLED TO ORDER.
2. MINUTES OF PREVIOUS MEETING:
2.1 Committee of the Whole - December 17, 2015.
3. MATTERS ARISING.
4. CORRESPONDENCE.
S. NEW BUSINESS:
5.1 Wind Turbine Report - November 2015.
5.2 Presentation by South Shore Tourism Team - Update to Committee (appointment at 9:00 a.m.)
5.3 Municipal Physical Activity Leadership Program (MPAL)
a) Presentation by Debby Smith, Department of Health and Wellness and Chad Haughn, Director of
Recreation and Parks
b) Report from Director of Recreation and Parks - MPAL Update
SA Report for Information - Laserfiche Software Assurance Plan.
6. ADJOURNMENT.
APPOINTMENTS ARRANGED
9:00 a.m. Presentation by South Shore Tourism Team - Update.
9:30 a.m. Presentation by Debby Smith and Chad Haughn regarding MPAL update.
In Camera following regular session under Section 22 of the MGA if necessary
Page 1 of 1
Legend:
7,073,000
South Shore Tourism Team
q! the AVAM
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South Shote
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The Marketing Plan,'
Tr the SoutA
"The overallgoal
or,""
The South Shore Tourism Team will do this by
leveraging the strategic direction of the province and
implementing key marketing initiatives to attract and
extend the length of stay by visitors to the region
thereby positively impacting the economic
benefit to businesses.
2015 Marketing Plan
9 Focus on getting visitors to the South
The Marketing Plan included a mix of
online, print, trade shows, partnerships,
familiarization,
travel f, IM
mediaand direct to consumer
Industry Partners- 38
7 in MODC
White Point Beach Resort
Lane's Privateer Inn
Shelburne Boat Tours
Best Western Liverpool
Free Wheeling Adventures
Queens County Museum
Lunenburg Board of
Trade
Fisheries Museum
Atlantic
Destination Halifax
Amos Pewter
Sable River View Cottages
Salty Rose Beach House
Roseway River Cottages
Bay Leaf Eatery
Seaside Cottages
Atlantica Oak Island
Bluenose Coast
Ross Farm Museum
Aspotogan Heritage Trust
Lunenburg Folk Harbour Society
Kejimkujik National Park & Historic
Site
Mersey River Chalets
BW Bridgewater
Lunenburg Arms/Sherwood Golf
Quarterdeck LaHave Natural Farms
Chester Golf Course
Galley Restaurant
Peggy's Cove Boat Tours
The Rope Loft
Chester Chamber Commerce
Charlotte Lane
Osprey
LaHave River Campground
Acadia First Nations
Mahone Bay Chamber of Commerce
Boulder Cove Cottages
Shelburne County Tourism
Association
2015 Funding
NOVA SCOTIA'S SOUTH SHORE
jo�&Lu tt, "ic 11
THE SOUTH SHORE'S TEMPTING TREATS
Planned Actual
a
Partners $17500 $17950
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Municipal $20)000 $18)846
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TNS $35 )000 $35 000 d
ve 40t
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h"t th, I f Tdl—thShhead fa XoPrhrxandturn
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kk,�Rf, 8 -billy. fW
Cash Total $72500 $71 796
F,"lp 7
X14999
Co-op $41 501 $23046
,t:11 at 1 8-7 3,,4 2377
ST 1 -TEM 1— ti -1
June is the newiLdy,
In Kind $28929 $37501
,I t—,H- s
$239 T
Total $142930 $132243
Total Advertising Costs
NS. Com 9200.00
Facebook 4493.94
Chronicle Herald 8836.59
NB Telegraph Journal 13329.16
The Coast 3160.20
Saltscapes Magazine 2070.00
CAA 0.00
Total 41089.89
Background: Feb -Mar 2015
ACOA Foundation support of South Shore Tourism
Team $12,500 grant
0 Lure Piece for winter/spring travel shows
0 Support for coordination of Saltscapes Exhibit
• Familiarization Tour (Completed in May to include some
VOC staff
1 ".
I' _ •
,�"Pm F W 4 N P MAW&
W
Fall in love with the colours 1
Co-op Advertising
42 Industry Partners
20 C0 -0p Partners
C0 -0p Investment
www.novascotia.com/about=nova-
s ti /regions/ sc . =share
16000
15758
14000
12000 11652
10000
8000
6000
4000
2000
0
2014'1015
III Oil III
0 M, WWII � 11111", w
www.novascotia.com/about-nova-scotia/regions/south-shore
Organic Search increased by 150%
(2ndhighest among the regional pages)
12000
10000
8000
6000
4000
2000
Organic Search
UN
i
0
2014 2015 2015 OrganicSearch Visits
Digital: Summer Facebook
Contest July 15-25tn
0 Pick Your Passion - Would You Rather?
strollSelfie with a scarecrow or selfie on a beach? Get a birdie or go bird
watching? Hike the sea or owaterfront?
0
Facebook Advertisement cost: $4500.00
Note: platform used TNS National Campaign already developed representing $'s savings
11 Industry Partners (Prizes)
Over 10 days, 2 South Shore
experiences offered each day.
(had to be available for purchase on novascotia.com)
Digital: Summer Facebook
Contest Key Observations
Reach: 179, 734 (Nova Scotia & New Brunswick)
Total Impressions: 826,877
CPM (Cost per 1000 impressions) $5.43
Post comments 498
Post shares 594
Contest Entries 9,062 22,079
Subscribers 2688 8556
Post likes 1,985
Subscriber Rate 30% 40%
(% of contest
Website Clicks 14,443 entries
subscribed)
n
n
0
n
Digital: The Coast E -Blasts
M��
Two campaigns:
August 20
September 18
s
"W
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ri mimm
Fail for the SouthShore and
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cra __Udd .,dm, a ion! f.— wefy, prn Y,— saw ml— h5 -e .rasa on Mwam, einu to WIN m.
Digital: 1
0 E -Newsletter: August 12
where rush hour is the sound of waves and the scent of salt air.
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IM
Visit the South Shore of Nova Scotia. White sand beaches, quaint towns
with craft shopping, sung, kayaking and canoeing, sleepy inns,
wilderness7-
wilderness excursions... we have everything you need to unwind, And i "
Print: Saltscapes
Magazinis
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Empty your
nest— and
stay at ours.
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Print: CAA Rewards Guide
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As part of the Nova Scotia Travel Media Program, members registered with TNS & region has been
experienced and written about by writers from Australia, Boston, Germany, UK, and any more. The
following links are to a variety of recent articles in media that include, celebrate and highlight various
aspects of our region which have resulted from writers:
http://traN,el2next.com/things-to-do-in-peggvs-cove-noN,a-scotial
http://ottawacapitairegion.macaronikid.com/article/ 10 18 -121/super-sura er-fun-in-fabulous -farnily-
friendly-no-%ra-scotia
htt-o://L,o-eat-do.com/201�08ldiscoN,ering-haska-o-be-r-ries-'
i in-nova-scotia-canada/
http: / /ww,,v-j o dyrobb ins - com/ 5 -family-adventu,es -not-to-mis s -in-nova- scotia/
http://ww-vNr=liverpoolecho-co-1.lk/travellnova-scotia-canada-samjuel-cunard-9770125
htip: //wwvvrink-'-ive.com/emagazines/hemispheres-united-airlines/2053/august-2015/#54
i
http://wwv,v,,hoggeranaco.com/photohogger/2015/1/19/travel-top-10-things-to-do-in-nova-scotia
Other NS ® Ont w Que B
',Moo
10,000
25,000
20,000
15.000
10,000 5,704
5,000
0
jar
South Shore Fixed Roof Occupancy
2013: 162,045-
20'4: 168,884
2015 YM83,680
6,558
1`c
26,805
Eqm
aug Sept 0a Nov Dec
Short erm Campsite Sales
14,000
12,000 10,793
10,000
8,000
6,000 4,225
4,000
�O
May June J uly
August Sept 0--t
-2013 —2014 m2015
websitePartner Survey Results
Did your traffic"'
Did you see an increase 1 -
YIMLESRg % _ 1 5 _
Did you see an increase in revenue
W., hat's Next!
tourism• SSTT to work with SS Regional
Enterprise Network
• Industry meeting planned for January
• Nova Scotia r e !
funding opportunities forthcoming
S.3 a)
ith and Chad
Municipal Physical Activity
Presentation
930.•
Leadership Program (MPAL)
M. m
NOVA�;COTU
A good focus.?
Physical Activity is one of the mos
effective and safe ways to PREVEN
and TREAT chronic disease such a]
60%
50%
40%
30%
20%
10%
0%
Physical Activity Levels,*t
Canada and Nov a S- c o-fia, 2003�2013
2003 2005 2007 2008 2009 2010 2011 2012 2013
*Moderate physical activity is defined as 30 m1nutesIday of physical activity (see slide 19,j
mased on self-report measures among adults 20 years and older
Source: Statistics Canada. Canadian Community HealthSurvey (CCHS), 20032013. Reproduced and d1stributed on an -as is" basis
with the permission of Statistics Canada. This does not constitute an endorsement by Statistics Canada of this product.
A Comprehensive Approach
* Policy
* Physical Environment
* Social Environment
* Individual
* 45 of 51 municipal units
* 8 of 13 First Nation communities
Municipality of Chester MPAL
Gord Tate, Active Living Coordinator
Cross Walk Flag Project
Switchback Project
Lp1 ut{ I IUI C niculcJIsI I
aided Hikes
Gord Tate leads hikers on an exploration of the flora, fauna and
otters near East River. Chronicle Herald Oct.3, 2015
Lead Organizer for
Annual Cut `N Run Event
New Ross Connector Trail Project:
More Than Just A Path Through The Woods
Collaborative Proiect
New Ross School, Ross Farm, NSTIR and Adjacent Land Owner
Connect 2 Funding
Increase in project cost but Municipality contributed less than budgeted!
Project Outcomes:
• Further AT connection in the community
• Safe route for students and community members
• Cost Savings for School
• Evacuation destination for the school
• Spirit of cooperation during the project
• Community Pride —Trail Naming & Artwork
Active living Strategy: Work for the next three years and beyond
Strategy Goal Areas:
• Outdoor Recreation
• Supportive Environments
• Information & Inspiration
• Daily Walking & Biking
• Recreation & Health
• Isolated Populations
/-\Clive
Living
Strafegy
REPORT TO
SUBMITTED BY
DATE
SUBJECT
ORIGIN
CURRENT SITUATION:
MUNICIPALITY OF THE
DISTRICT OF CHESTER
REPORT
Warden & Council
Chad Haughn, Recreation & Parks Director
December 22, 2015
MPAL Update
MPAL MOU
5.3 b)
The Municipality of Chester has a Memorandum of Understanding (MOU) with the Nova Scotia
Department of Health & Wellness for our involvement with the Municipal Physical Activity Leadership
Program (MPAL). This report serves to update Council on work undertaken through the MPAL staff
position (Active Living Coordinator) as well as plans for future work.
BACKGROUND:
The province of Nova Scotia, including the Municipality of Chester, has a high rate of obesity, poor
physical activity levels, low levels of female participation and increasing amounts of daily screen time.
For these reasons and many others, the Municipality of Chester began work to improve physical activity
levels and to encourage local residents to live a healthier lifestyle.
In 2008 our first Active Living Strategy was produced and implementation began in 2009. In April 2014,
Council adopted the renewed Active Living Strategy 2014-2017. Based on current research, input from
the local community and considering the social ecological model, we have six goal areas including
outdoor recreation, supportive environments, information & inspiration, daily walking & biking,
recreation & health and isolated populations. It is the Active Living Coordinator that is dedicated to
working on the implementation of the actions within each of these goals.
A formal evaluation of the MPAL program, led by the Department of Health & Wellness, was conducted
in 2012/13. This evaluation showed many positive contributions toward the intended outcomes and
some recent studies indicate some positive trends in improved physical activity levels.
DISCUSSION:
The Active Living Coordinator has been involved with many successful initiatives over the past few
years including:
- Redesign of our recreation guide "Explore Life"; promotion of outdoor spaces & Active Living
- Creation of our Active Transportation policy and playbook
- Development of Municipality of Chester Map & Guide
- Special ventures such as the Chester Cut `N Run, South Shore Connect, the recreation & mental
health project and Recreation 4 Life project
- Program delivery such as guided hikes, cycling clinics and family activities
- Infrastructure projects such as the crosswalk flag program, trail switchback and New Ross
Connector Trail
- Contribution to provincial projects such as Blue Route and UNSM Active Transportation
Committee
- Plus countless other items.
Many of these successes would not have been achieved without the involvement in the MPAL program.
Below is a sample of some of the action items identified in the Active Living Strategy to be pursued over
the next three years and beyond:
Outdoor Recreation:
• Develop informal "meetup" groups
• Increase number of trained outdoor leaders
• Host more guided events
• Develop a Parks and Open Space Plan
Supportive Environments:
• Provide program adaptions and adapted equipment
• Reduce barriers to female participation / develop low cost, girls only opportunities
Information and Inspiration:
• Continue "Explore Life" editorial content on Active Living
• Maintain and further develop local content for South Shore Connect
Daily Walking and Biking
• Develop walking and biking safety skills for children and youth (i.e. Making Tracks)
• Host intergenerational hikes and bike rides
• Support school travel planning at local schools
• Infrastructure improvements from AT Playbook (focus on problem areas)
• Develop "Healthy Community Guidebook" for contractors, builders and developers - help
design an active community
• Harmonize our AT planning with Department of Transportation's five year plan.
Recreation and Health:
• Continue development and evaluation of "Recreation 4 Health" program
• Development of an inclusion policy
• Continued collaboration with program development with OHC
Isolated Populations:
• Work with Community Wheels to support disadvantaged families (transportation)
• Explore making transportation an eligible expense in the PRO Kids program
• Develop a strategy to better inform isolated populations of rec opportunities and access to them
Conclusion:
The efforts of the Active Living Coordinator have made a positive impact on the work carried out by the
Recreation & Parks Department over the last few years. It is daunting yet exciting to look at the work
plan and see the future projects and initiatives outlined in the Active Living Strategy.
Prepared BY Chad Haughn Date December 22, 2015
Reviewed BY Date
Authorized BY Tammy Wilson Date December 22, 2015
REPORT TO
SUBMITTED BY
DATE
SUBJECT
ORIGIN
CURRENT SITUATION:
MUNICIPALITY OF THE
DISTRICT OF CHESTER
REPORT FOR INFORMATION
Warden Webber and Members of the Committee of the Whole
Cliff Gall, Director of Information Services
December 22, 2015
Laserfiche Software Assurance Plan.
2015/16 Operating Budget
5.4
Our Laserfiche Enterprise Records Management System provide staff, council and the public with access
to electronic records at the Municipality of the District of Chester. As part of regular ongoing budgeted
operations, we are required as a customer of Laserfiche to annually purchase the Laserfiche Software
Assurance Plan (LSAP) from a Value Added Reseller (VAR.) LSAP gives the customer the following:
• New Releases and product updates
• 100% credit toward product upgrades
• Access to the Laserfiche Support Site and Laserfiche Answers
The 2015/16 Operating Budget includes $24,000 for LSAP renewal. As per Subsection 4.1 of the
Municipality's Procurement Policy (P-04), an information report is required to be provided to Council
advising of all Low Value Procurement over $10,000. This report is to advise that MODC has procured
the 2015/16 LSAP from ThinkDox for $22,435 net HST.
BACKGROUND:
The Municipality of the District of Chester started with Laserfiche Team 7.0 in 2006. Since 2006 we
have added the following modules and completed the following upgrades:
• Laserfiche Weblink (Public Electronic Document Portal currently available on our website)
• Laserfiche Forms (used for internal and external service delivery. Some examples are Employee
Expense Form, FOIPOP request)
• Laserfiche Mobile (Access to electronic documents from mobility devices)
• Laserfiche Connector
• Laserfiche RIO 9.2 Server Upgrade
• Laserfiche Client 9 upgrades
• Various workflows and process improvements
Our ISO 9001:2008 Quality Management System certification requires us to maintain this records
management system and to continually improve the quality of records we are using within the system.
As of December 17, 2015 we have roughly 1.16 million pages in our document repository, which is
growing daily.
DISCUSSION:
Two Laserfiche VAR's are currently positioned to offer services to MODC. Financial quotes were
received from:
• RICOH - $23,454 net HST
ThinkDox - $22,435 net HST
Both Resellers were also asked to provide an outline of the value added services they offer in addition
to Laserfiche maintenance. ThinkDox responded with a comprehensive corporate resume and service
proposal that addressed MODC's working environment and implementation objectives for:
• Enterprise Project Management expertise
Certified Records Management expertise
• Business Process Management expertise
• Streamlined support process, 8am-8pm EST, Monday -Friday.
IMPLICATIONS:
N/A
1 Policy:
Procurement Policy -04, Direct RFQ.
2 Financial/Budgetary:
$22,435 net HST from the 2015/16 Operating Budget
3 Environmental:
n/a
4 Strategic Plan:
3.) Continually improve public satisfaction with municipal services
4.) Ensure sufficient infrastructure is available to best serve our residents and businesses
5 Work Program Implications
ATTACHMENTS:
OPTIONS:
Prepared BY Cliff Gall, Director of IS Date December 15, 2015
Reviewed BY Date
Authorized BY Tammy Wilson, CAO Date December 22, 2015